The children were able to spend a whole day at the resort’s popular theme park along with their loved ones free of charge, thanks to the help of the Merlin’s Magic Wand charity. The day was an opportunity to get away from the confinements of a medical environment and allow them to simply have fun playing, exploring and learning.
The conditions of the children ranged from cancer to learning disabilities, which have been seen to severely limit children’s options for socialising and enjoyment. Merlin’s Magic Wand is dedicated to bringing joy and confidence into the lives of sick or disadvantaged children by giving out free tickets to attractions run by Merlin Entertainments.
On this occasion, families from Uttoxeter and Tean were among those enjoying what Alton Towers had to offer. Emma Robertson, charity deputy manager of UHNS said that the hospital had been supported by Merlin’s Magic Wand in the past.
When the children’s oncology team asked if we could help with getting tickets for [the children’s] day out, we knew who to ask.”
What we didn’t expect was the added extras that they have put on which includes refreshments, and a rest area for the children and their families to use throughout the day.
Director for Alton Towers Ian Crabbe said the day was a huge success and only serves to demonstrate how important the theme park’s signature charity is.
Since it launched in 2008, our employees have raised more than £130,000 and we have sent out almost 26,000 tickets to children and invited them to spend time with us here.”
Emma Robertson added:
We’re delighted that Merlin’s Magic Wand has been able to do this for these very deserving children, who are now guaranteed to have a fabulous day out at Alton Towers.”
Merlin’s Magic Wand is a worldwide children’s charity owned by Merlin Entertainments, one of the largest attraction operators in the world. It frequently plays host to a variety of causes and organisations across its many theme parks, including Alton Towers, Legoland Windsor, Chessington World of Adventures and Thorpe Park.
As well as UHNS, Alton Towers also recently played host to the Donna Louise Children’s Hospice and Rakemark Respite.